Managerial Economics and Business Strategy

Managerial Economics and Business Strategy by Michael Baye, Jeff Prince

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Language English
Contributor(s) Michael Baye, Jeff Prince
Binding Paperback
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Product Details
Language English
Publication Date 2017-07-01
Publisher McGraw Hill Education
Contributor(s) Michael Baye, Jeff Prince
Binding Paperback
Edition Eighth
Page Count 676
ISBN 9789339204068

Editorial Reviews

Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

Key Features:

  • Focus on Business Strategy
  • Full Coverage of the Economics of Information
  • Links to Other Business Disciplines
  • Calculus and Non-Calculus Alternatives
  • Time Warner Case

Table of Contents:

  • The Fundamentals of Managerial Economics
  • Market Forces: Demand and Supply
  • Quantitative Demand Analysis
  • The Theory of Individual Behavior
  • The Production Process and Costs
  • The Organization of the Firm
  • The Nature of Industry
  • Managing in Competitive, Monopolistic and Monopolistically Competitive Markets
  • Basic Oligopoly Models
  • Game Theory: Inside Oligopoly
  • Pricing Strategies for Firms with Market Power
  • The Economics of Information
  • Advanced Topics in Business Strategy
  • A Manager's Guide to Government in the Marketplace
  • Case Study: Challenges at Time Warner
  • Appendix A: Answers to Selected End-of-Chapter Problems
  • Appendix B: Additional Readings and References

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