Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics)

Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics) by Kazuyuki Motohashi


Contributor(s) Kazuyuki Motohashi
Binding Kindle Edition



Product Details
Publication Date 2015-03-25
Publisher Springer
Contributor(s) Kazuyuki Motohashi
Binding Kindle Edition
Edition 2015
Page Count 259


Editorial Reviews

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. 

This volume is especially recommended for business people responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.



Customer Reviews